Content as a Service v3 - deeper-content-6 - Monday, March 17, 2025 at 18:51
Explore the benefits of Experience Manager Sites.
We have raised the bar on what a CMS can do. Experience Manager Sites lets you address the core challenges of managing your digital properties.
Increase the discoverability, traffic, and conversion of your site.
Improved load times and responsiveness boost search rankings, traffic, and conversion. Experience Manager Sites is the only scalable CMS on the market with out-of-the-box capabilities to achieve maximum performance.
- Dramatically improve Core Web Vitals and Google Lighthouse scores.
- Rank higher in SEO.
- Deliver pages faster to reduce bounce rates and keep your customers engaged.
Eliminate bottlenecks in your digital content creation and delivery.
To meet customer expectations, brands must deliver a wider variety of web and app content at a faster pace. Experience Manager Sites lets every marketer create and edit webpages quickly.
- Increase productivity with flexible authoring tools for different types of content contributors.
- Leverage familiar tools like Microsoft Word or Google Docs to create and edit pages without specialized application knowledge.
- Content authors who want to work within the application can use an intuitive visual editor to create or edit pages.
Improve engagement and conversion with continuous page optimization.
Experience Manager Sites makes experimentation and testing quick and easy — without the need for additional development cycles or integration with third-party vendors — thanks to built-in experimentation and automated reporting capabilities. Combined with Document-based Authoring you can:
- Run A/B simple tests fast.
- Run full page experiments across design, content, and UX at the same time.
- Access insights easily via chatbot to get faster answers on page performance.
Accelerated web development.
Experience Manager Sites has a “build less” approach to development. This approach welcomes the use of JavaScript and CSS and provides:
- Pre-optimized boilerplate code to give you the best starting point.
- Auto-reporting of degradations to maintain fast page load times.
- A content-first approach that accelerates development cycles by allowing authoring, design, and coding to occur in parallel, rather than the traditional — and lengthy — linear development process.
Create pages that excite your customers, wherever they are.
Experience Manager Sites offers simple-to-use tools that allow you to create, manage, and deliver engaging content across your digital properties.
- Collaborate globally with consistent design systems, reusable content components, direct access to governed assets, and translation workflows.
- Use responsive design tools to create consistent experiences throughout web, mobile, and app journeys.
Flexibility to work with all your technology.
Experience Manager Sites has expanded authoring options for headless and headful delivery models out-of-the-box. Content can be created and managed as reusable content fragments that can be delivered in any front-end of choice.
- Work with intuitive and comprehensive APIs.
- Get a broad catalog of ready-made extensions or build your own integrations with our third-party extensibility framework.
- Scale content operations effortlessly across teams and geographies with centralized content governance and flexible publishing workflows.
Adobe Experience Manager Sites use cases.
Build a global site
Streamline and scale content creation and management across teams and channels with easy-to-use tools.
Optimize conversion
Boost website performance with easy-to-use tools that give marketers instant insights for better engagement.
Reuse content
Let teams use and quickly repurpose brand-approved content for different audiences across channels.
Create personalized experiences
Leverage marketer-friendly tools to create and deliver tailored experiences for every customer.
Immersive experiences heightened with AI.
Adobe GenAI for Experience Manager Sites enables brands to create high performance experiences with both copy and image generation all within the editing interface. With generative AI, you can autonomously create content that is:
- Brand aware – Create content that incorporates brand tone of voice, style guidelines, and other specific requirements.
- Personalized by audience – Leverage granular content performance insights to tailor content for any persona across all channels.
- Region specific – Go beyond translation and adapt your content based on regional preferences and behavior patterns.
- Continually optimized – Run experiments to determine which variations perform best and use insights to improve future AI-generated content.
Forrester names Adobe a Leader in CMS.
Helping global brands drive business impact with personalization.
Created pages 96 times faster.
Improved page load time by 400%.
Built and launched a new site in only 8 weeks.
Learn more about Experience Manager Sites.
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Unlock more with Adobe integrations.
Connect Adobe products to create experiences that are right on time and just right for your customers.
Experience Manager Sites + Adobe Experience Manager Assets
Update assets and digital content everywhere automatically, saving developers and marketers time.
Experience Manager Sites + Adobe Commerce
Create immersive shopping experiences by enriching product pages with content and manage both content and commerce with a single integrated system.
Experience Manager Sites + Adobe Analytics
Fuel content with real-time, omnichannel insights to optimize faster and make each customer interaction relevant.
FAQs
What is content personalization?
Content Personalization is a marketing strategy that uses data about consumers to individualize their experiences when they interact with your brand. It helps brand meet their customers' needs and drive engagement and sales.
What does Adobe Experience Manager Content Services do?
Adobe Experience Manager Content Services leverages traditional Experience Manager Pages to compose headless REST API endpoints and Experience Manager Components to define or reference the content to expose on these endpoints.
Experience Manager Content Services allows the same content abstractions used for authoring web pages in AEM Sites to define the content and schemas of these HTTP APIs. The use of Experience Manager Pages and Experience Manager Components empowers marketers to quickly compose and update flexible JSON APIs to power any application.
What is a headless CMS?
A headless CMS is a content management system (CMS) that lets you take content from the CMS and deliver it to any front end using any framework of choice. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. This means you can create content once and reuse it everywhere.
What does Adobe Experience Manager Sites Content as a Service include?
Content as a Service lets you use any of content in Experience Manager and deliver it to any channel. You can set the content for delivery to different types of devices with just a few keystrokes. And your developers don’t need deep knowledge of the Experience Manager repository structure.
What is a Customer Experience (CX)?
Customer experience (CX) is the overall perception a customer has of their interactions with a company or brand across all touchpoints and channels — before, during, and after a purchase or engagement. A positive customer experience can lead to increased loyalty, repeat business, and positive word-of-mouth referrals or recommendations.
What makes AEM Sites a truly scalable CMS for enterprises?
Experience Manager Sites is built for enterprise-scale growth, whether you manage hundreds or hundreds of thousands of pages. This cloud-native CMS delivers elastic performance, automated scaling, and global content delivery without slowing down. As your audience expands, it seamlessly adapts to traffic spikes and supports high-volume content operations with built-in reliability and speed, ensuring consistent performance at any size.
Let us show you the full power of Adobe Experience Manager Sites.
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title
Improve content velocity with Adobe Experience Manager Sites
CardDescription
With marketing-friendly templates and AI-enhanced scalability, Experience Manager Sites helps create personalized experiences without the heavy lifting.
cardDate
2025-07-29
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-experience-manager-sites